Recruited to shape and approve all product and marketing content while managing and growing the team that established the Brand Voice and Tone, Philosophies, and Manifesto.

Managed the in-house copy team, supporting departments cross-functionally while shouldering people management, career development, and maintaining brand consistency across B2B and B2C channels, including Mindbody's first national television commercial.

Led the effort to expand the site’s point of view and partnerships (800k average page views/month), while writing and editing articles and editorials on men’s fashion, heritage brands, history, ecommerce, and pop culture.

Served as the lead celebrity and entertainment producer, writing copy, booking guests, conceiving specials and series, and editing clips and packages using Avid (7-10 segments per week).

Taught Broadcast Copywriting, Producing For Television, Screenwriting, The Business of Film, 20th Century Popular Music History, Modern Jazz, and The Hollywood Musical while consulting on the curriculum for a new major in the TV Arts.

Wrote and produced the touring stage show for “Lone Survivor” Navy SEAL Marcus Luttrell’s Patriot Tour, coaching Special Ops leaders (including Taya Kyle and David Goggins) on content, stage presence, and direction.